DropLabs

Creative Director at DropLabs.

Founded by Susan Paley, the former CEO of Beats by Dre, DropLabs is sound immersion footwear that pumps audio energy into your body to bring digital experiences to life. This complex and abstract product was a great challenge from a branding perspective as it commanded a high initial price-point and is an entirely new segment. For the first time, I leaned into complex email marketing flows, weekly optimization of digital advertising, and audience targeting as we tested out different messaging and creative.